1. General
1.1 About Us
This Privacy Policy is issued by Genxlead Retail Pvt Ltd, with its registered office at No.1/109, 2nd
Floor,
Poonamallee High Road, Vanagaram, Sivabootham Village, Chennai - 600 095, Tamil Nadu, India
(“Shyaway,” “we,”
“Shyaway platform,” “us,” or “our”). Shyaway operates the platform
www.shyaway.com
(“Shyaway Website”) to offer a wide range of women’s intimate wear, including bras, panties,
shapewear,
sleepwear, activewear, and related accessories (“Products,” or “Offerings”).
1.2 Scope of Privacy Policy
This Privacy Policy outlines how we collect, use, disclose, process, and protect your information
when you use
the Shyaway Website. By accessing, browsing, or purchasing from the platform, you agree to the terms
of this
Privacy Policy.
1.3 Compliance
This document is an electronic record governed by the provisions of the Information Technology Act,
2000, and
other applicable regulations. It does not require physical or digital signatures.
1.4 Policy Updates
We reserve the right to update this Privacy Policy at any time. The latest version will be posted on
the Shyaway,
and your continued use constitutes acceptance of the updated terms.
2. Types of Information Collected
2.1 Personal Information
We collect personal details necessary to provide our services, including:
- Full name
- Address
- Email address
- Phone number
- Date of birth
- Gender
2.2 Sensitive Personal Data or Information (SPDI)
This includes:
- Passwords
- Financial information (credit/debit card details, UPI, or bank account details)
- Health-related data (if required for specific services or product customisation)
2.3 Technical and Usage Data
We may collect:
- IP address
- Browser type
- Device details
- Website usage patterns (pages visited, time spent, etc.)
2.4 Children’s Privacy
The Shyaway website is not intended for individuals under 18 years of age. If such data is
inadvertently
collected, it will be deleted upon notification.
3. Use of Information
Your information is used for the following purposes:
3.1 To create and manage your account on the Shyaway website.
3.2 To process and deliver your orders, including payments and invoicing.
3.3 To personalise your shopping experience and recommend relevant products.
3.4 To send promotional updates, offers, and newsletters (where consented).
3.5 To improve our services through internal analytics and customer feedback.
3.6 To comply with legal or regulatory requirements.
3.7 To detect and prevent fraudulent activities.
4. Disclosure of Information
4.1 Third-Party Service Providers
We may share your information with trusted service providers for services like payment processing,
delivery, and
analytics. These providers are bound by confidentiality agreements.
4.2 Legal Obligations
Your information may be disclosed to comply with legal obligations or court orders.
4.3 Business Transfers
In case of a merger, acquisition, or sale of assets, your information may be transferred to the new
entity.
4.4 Third-Party Payment Gateways
Financial information like credit/debit card details is collected and processed by secure, authorised
payment
gateways. Shyaway does not store such information.
5. Security
5.1 Data Protection
We employ industry-standard encryption, firewalls, and other security measures to safeguard your
personal and
financial information.
5.2 Limitations
While we strive to secure your data, no system can be entirely secure. By using the platform, you
acknowledge
this risk.
6. Cookies Policy
6.1 Use of Cookies
Cookies help us improve your shopping experience by:
- Remembering items in your cart.
- Saving your preferences.
- Analysing website traffic.
6.2 Managing Cookies
You can disable cookies through your browser settings, though this may limit certain features of the
platform.
6.3 Third-Party Cookies
We may allow authorised third parties to place cookies for analytics or advertising purposes.
7. User Rights
7.1 Account Deletion
You can delete your account at any time. All personal data associated with your account will be
permanently
erased.
7.2 Access and Corrections
You may access, update, or correct your information through your account settings or by contacting
customer
support.
7.3 Opt-Out
You can opt out of promotional emails or SMS by using the “unsubscribe” option or updating your
preferences in
your account settings.
8. Advertising and Links
8.1 Retargeting Ads
We may use retargeting features from platforms like Google Ads and Facebook to display relevant ads.
8.2 External Links
Our platform may contain links to third-party websites. We are not responsible for the privacy
practices of these
websites.
9. Data Retention
We retain your information only as long as necessary to fulfil the purposes outlined in this Privacy
Policy or as
required by law.
10. Grievance Redressal
If you have questions, concerns, or complaints about this Privacy Policy, please contact our CCO:
Name: D Aravind
Designation: Chief Compliance Officer
Email: [email protected]
11. Governing Law
This Privacy Policy is governed by the laws of India. Any disputes arising out of this policy shall
be subject to
the exclusive jurisdiction of the courts in Tamil Nadu, India.
12. Severability
If any provision of this Privacy Policy is deemed invalid, the remaining provisions shall continue to
be
enforceable to the fullest extent permitted by law.
Please refer to our Terms and
Conditions for
detailed information on the rules and guidelines governing the use of our products.
